The Psychology Behind Why People Follow Instagram Accounts 1

Instagram is one of the most popular social media platforms in the world, with over 1 billion active monthly users. It is a platform that allows users to share their life experiences through photos, videos, and stories. However, while some people use Instagram to showcase their lives, others choose to follow other accounts to stay up to date with their favourite content or even find inspiration. So, what is the psychology behind why people follow Instagram accounts?

The Need For Connection

Humans are social creatures, and the need for connection is ingrained in our nature. Instagram provides a platform that allows people to connect and interact with others around the world. By following Instagram accounts, people can connect with friends, family or people with similar interests. It allows people to feel like they belong to a community, which resonates in the human psyche as it brings a sense of comfort and security. Following Instagram accounts can even help in the form of networking with like-minded individuals or growing an online social circle. Learn more about the subject on this external website we’ve chosen for you., keep advancing your learning journey!

Sharing Similar Interests

One of the most common reasons why people follow Instagram accounts is to indulge in the content that is posted. People follow accounts of those who they share similar interests with, whether it’s fitness, cooking, beauty, fashion, or travel. It is a way to stay up to date and gain inspiration from those who post the content. People can feel an emotional connection with the accounts they follow when they relate to the content. It is the same reason why people watch TV shows or read books that they feel connected to. In turn, this could help people better identify themselves or even boost their self-esteem to achieve their goals.

Entertainment Values

People follow Instagram accounts for entertainment purposes. It serves as a form of escapism, motivating people to temporarily forget their problems and immerse themselves in humour, art, or other kinds of visual stimulation. Some accounts are created for the sole purpose of entertainment, and people follow them for entertainment values. For instance, there are meme accounts, parody accounts and even animal accounts. Instagram accounts with humorous content make people laugh or even forget when they’re feeling down, and this is why they attract large followings.

Keeping Up With Celebrities

Celebrities have the most number of followers on Instagram. For instance, Dwayne Johnson “The Rock” has over 200 million followers, Kendall Jenner has over 150 million followers, and Kim Kardashian has over 220 million followers. People follow celebrity accounts to keep up with their favourite celebrities’ lives, such as their daily routines, travel, and personal life. People may even feel a sense of envy and jealousy towards celebrities due to their lifestyle. It can leave people feeling inspired to achieve similar success in their own lives.


The psychology behind why people follow Instagram accounts is a crucial aspect of human communication. People’s decisions to follow Instagram accounts rely on various factors such as the need for connection, inspiration, entertainment and even envy. Instagram allows people to express themselves, connect with like-minded people while providing mind-blowing visual content. It is safe to say that Instagram has changed the social media game, becoming the most used photo-sharing social network in the world. Visit this external resource for additional information on the topic., dive deeper into the subject.

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The Psychology Behind Why People Follow Instagram Accounts 2



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